Some of my students have been asking me to use the social media for study of Marketing Management for MBA students in India. Well let us begin today! But i would not not be posting any lessons unless asked particularly & also would write in brief only. But it goes without saying that you could ask me anything under the Sun on Marketing Management in India...and you would get an answer to the best of my abilities.
What would you gain from this interaction? Firstly, how many of your MM faculty has industry experience? Secondly how many of them share industry data in the class room? Do they ever go beyond Philip Kotler, wonder if most even understand that standard text book? Moreover how many are tech friendly? and have a blog? Enough said about they way i handle Marketing Management.
Firstly let me clarify that i do not agree with the general trend they way MBA students opt for specialization in Marketing Management in MBA course. You would agree that it has become a practice that students with higher grades go for Finance major whereas less bright go for Marketing. Marketing management has become the favorite course of the wimp, and thats the problem. In fact Marketing management graduate need to know finance as well otherwise s/he would not be able to make profitable marketing moves.
How to select a proper specialization is a million dollar question for the students in the mid course. And the job is not over once you have opted for Marketing Management. Because you need to learn to appreciate that the application of Marketing would vary depending upon the product/service you wish to market. B2B marketing is whole lot different than B2C. Theory of Marketing Management may remain almost same but their would be several finer points that a student must understand. Marketing in a growing economy like India may not have an actual customer relationship focus as you would see in the mature markets. Even the way the business activity may be organised on different lines. Therefore when you select Marketing major please take the next step of gravitating your studies around your select area of work/career. Once you have decided, and you must decide, to pursue a career in consumer durables, FMCG or B2B then focus on the working of corporations in that field only. Begin with the local market and go on to the global scene.
Philip Kotler texts are very basic that you would need to supplement with regular visits to industry websites, cases, discussions and workshops. Go for Marketing so that a we could have iconic Indian brands, and home grown fmcg companies with effective distribution networks.
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