January 26, 2010
January 22, 2010
Some say that cricket in India is a religion, well that's almost true. Like religion depends on faith as compared to demonstrable scientific phenomenon so is the Indian cricket. There are several arguments about the popularity of cricket in India despite several other team sports available and played by millions of Indians. Cricket is like a long film which gives us an opportunity to spend our time without much exercise of the brain or limbs. It suits our temperament. Other games have speed, continuous action, involvement and rush of adrenalin therefore cricket is better, it is some work, some leisure and takes lots of our time. Did you ever wonder why we have 3 hour films, even without a clear story line? That's cricket!
The commotion created by exclusion of Pakistani players from IPL has shown how similar the two countries are in our behavior. Pakistani establishment is livid about denial of earnings to their cricketers as if they had a share in that. The IPL guys were doing a right thing as per their thinking by avoiding Pakistani cricketers they could save the league. The IPL management knows that large section of Indian society and their political crusader parties prefer not to have any relations with Muslim Pakistan as it suits their vote bank therefore inclusion of Pakistani players would have given those guys an opportunity to target the league and damage it.
If Pakistan believes that they are helpless in curbing terrorist activity from its soil how can Pakistan government assume that Indian government is capable of handling such elements within India? Don't they know that in the past pitches have been dug in India? So the IPL guys are just protecting their commercial interests, not playing any politics. The financial loss of Pakistani players is just another example of what terrorism can do to the world.
I have close affinity with Pakistani people because they look, eat, talk & feel like me and we both have developing economies. Let us all wait for a time when our countries become more civilized members of the world community and focus our energies of bringing happiness to our families by stopping all kinds of violence and leave the war to our military establishment only.
January 16, 2010
The brightest students still seem to prefer IITs, AIMS & IIMs therefore companies in search of them end up on those campuses only. Those who swear by this argument are discounting the rationale of the privatization itself. I believe the privatization of the education has happened because most of us believe that prevailing examination dominated system fails to do justice with large numbers of bright students who could not make it to the existing institutes. Therefore new institutes are required. Most teachers and others involved in education management that I have interacted with agree that quality of students that enroll in private sector is almost at par with those who score very high score to enter the reputed existing institutions.
Second most important factor in an educational enterprise is the quality of teachers. Let us take a cue from the quality of teachers in reputed private schools as compared to government run schools. Isn’t it markedly qualitative? My experience of the 4-5 private & state run higher education enterprises has led me to believe that faculty in state run institutions have greater exposure & learning opportunities on the job. The on- the- job exposure factor is the major differentiator in up-gradation of the quality of teachers. Private institutes generally hire faculty at less cost as compared to the state run which limits their chances of selection & retention of senior faculty, hence reduced quality of teaching and resulting poor education of the students. Faculties in private institution have less learning opportunities in general and lack educated charismatic leadership required for their development. Give me good teachers I will give you shining educated persons.
I will right about other reasons in due course.
Since marketing thrives on newness of an offer therefore Google Next 1 would surely attract a segment of Iphone users who have not yet become diehard loyal fans of it. Some 25-65 percent current users of iphone may jump onto Google bandwagon. This is understandable phenomenon. But studies have shown that the customers may return to iphone if they do not find a major discernable difference in the new offer. Most divorced couples tend to long for the first companion once they have lived with the new one for a brief period. Therefore Google has to keep the Nexus One new for quite a period. This would be huge challenge to the marketing team while rolling out into the global markets.
If Google followed Iphone style market launch it would amount to conceding the race before the finishing line. Google has to design a new rollout strategy that could express value for its target segments. On the other hand iphone would have to resist altering its product significantly in next 18 months. Any noticeable change in iphone offer could convey a wrong signal to the market and lead to dilution of branding in the market. History of marketing is never relevant for the future of marketing but still there are many important lessons in it for the marketing warriors.
This fight certainly would be bloody and long. And the chances are that both the warriors would emerge unscathed and robust from it. But in the process personal computer making companies may be hit very badly. The pc may be reduced to its desktop avatar and the laptop may get eliminated from the market. Well, as they say when giants fight, it is the grass that takes the brunt. PC has to evolve completely into some new form to remain useful as an internet station.
Did someone say something about Blackberry? Uh!
January 15, 2010
1 Shirt with three pairs of Changeable collars and cuffs: Twin color shirt: Shirt is the main male dress that has stopped evolving. Why not have a shirt that comes with three pairs of matched cuffs & collars so that it could be worn three times before a wash. Great economy and style that would be.
2. Desi Ghee in Pouch/satchets: Indians eat lots of desi ghee ( Clarified butter). Ghee is bought in Kg packs then used with a measure of spoon for garnishing the curries and vegetables. Why cann't we have Desi Ghee packed in 2-5 gms satches like shampoo and ketch up? Open a satchet and pour into dal or sabji!
3. Joy stick steering in cars: Steering wheel can be replaced with a joy stick to save space in car. It would lead to better driving pleasure as the driver would be able to keep it any place close to the body and saves money. Tata Nano could try that.
4. Classroom Video notes: Indian classroom is based on teacher to group teaching method and the students are hardly encouraged to ask questions. Why not record the teacher's lectures in video format and let the class see. Questions if any can be asked through emial. This would eliminate the need for teacher to go to class and save salary for the institute.
If you need any innovation write me, easy!
January 2, 2010
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