November 29, 2009

Poll strategies for Punjab assembly elections

Political parties in Punjab India have started preparing for the assembly elections two years away. While SAD and BJP alliance would be contesting under the leadership of Sukhbir Singh Badal  having  the senior Badal as the chairman. This allaince would be presenting its performance record to the voters and hope to engineer a better on the ground poll management. From the Marketing perspective, SAD would have to offer something NEW to attract the floating voters in Punjab known for changing loyalties every five years. SAD would do well to engage a profesional market research company to find out the mood of the masses while going into elections.

Indian National Congress in Punjab has yet to decide its state ledership. Perhaps the party belives that it can win elections in Punjab on the strength of Manmohan Singh and the Gandhis' chrisma coupled with the anti incumbancy factor. It would be very naive to go for state elections without a powerful leader. Congress certainly would have learnt some lessons from their defeat in Gujrat and victory in Andhra pradesh. Strong state leadership is imperative in Indian scenario to win elections. Congress could hope to defeat Modi by offering a NEW leader in Gujrat who has the chrisma.

I believe the state congress would do well by offering a NEW package to the people to enhance its chance of victory in Punjab polls. Punjab and India has changed and moved on from the segmentations based on rigid caste and religion lines. It would make a better marketing sense if Congress in Punjab opens up the leadership role to every community and declare that anyone from any community could be the next Chief Minister of Punjab.

The choices are many infront of the PPCC for the next Chief Minister of Punjab. Its time we have a new face in the driver's seat in Punjab. As a political marketing profesional my research indicates that such a move could ensure the congress government in the next term in Punjab.

November 23, 2009

The Illusion of the End - Baudrillard

When ice freezes, all the excrement rises to the surface. And so, when the dialectic was frozen, all the sacred excrement of the dialectic came to the surface. When the future is deep-frozen – and, indeed, even the present – we shall see all the excrement come up from the past.

The problem then becomes one of waste. It is not just material substances, including nuclear ones, which pose a waste problem but also the defunct ideologies, bygone utopias, dead concepts and fossilized ideas which continue to pollute our mental space. Historical and intellectual refuse pose an even more serious problem than industrial waste.

Who will rid us of the sedimentation of centuries of stupidity? As for history – that living lump of waste, that dying monster which, like the corpse in Ionesco, continues to swell after it has died – how are we to be rid of it?

(Baudrillard 1994, p.26)

November 20, 2009

Rahul Gandhi way of marketing

Rahul Gandhi is a sincere young leader that India needs. But we have to see how many youth follow his path to find meaning in life. Rahul could win from almost anywhere in India almost unopposed. But can we say that he can successfully spawn an entire generation of sincere dedicated leaders like him? Probably he understands it that’s why he ends up with strange bedfellows in various states.

Rahul Gandhi is a kind of leader that we need direly. But if he could create even 100 leaders who are even fifty percent like him then India would surely become a world power and Rahul would be known as a greater Gandhi than the Mahatma. Can you do it Rahul?

Why MBAs lack aptitude for management ?

Despite large quantity of MBAs coming out of various institutes & b-schools the industry generally bemoans the shortfall in supply of trained professionals. Why do the new MBAs lack the industry relevant skills to enhance their employability quotient? Reasons are many fold encompassing syllabus, non-availability of teachers, lack of exposure and a general absence of aptitude.

The students who join the MBA & PGP courses are not to be blamed only; it is the manner the course curriculum is delivered. Firstly MBA cannot be taught in group settings alone as it is against the basic principle of adult learning. Students coming from different backgrounds must be taught separately. The lack of exposure of the teachers to the business complicates the matter further. Therefore the teacher ends up teaching MBA students as if they were doing some accountancy or economics studies. Lecture after lecture continue without learning about the industry and business domain.

How could a student study the marketing of passengers’ vehicles without knowing the name of major players and the product mix? Umpteen numbers of teachers discuss Coca Cola Pepsi etc in the classrooms without knowing the turnover of these companies. We, the teachers, must bring industry knowledge into the classroom if we wish to produce a student that could be employed in some industry.

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