November 29, 2009

Poll strategies for Punjab assembly elections

Political parties in Punjab India have started preparing for the assembly elections two years away. While SAD and BJP alliance would be contesting under the leadership of Sukhbir Singh Badal  having  the senior Badal as the chairman. This allaince would be presenting its performance record to the voters and hope to engineer a better on the ground poll management. From the Marketing perspective, SAD would have to offer something NEW to attract the floating voters in Punjab known for changing loyalties every five years. SAD would do well to engage a profesional market research company to find out the mood of the masses while going into elections.

Indian National Congress in Punjab has yet to decide its state ledership. Perhaps the party belives that it can win elections in Punjab on the strength of Manmohan Singh and the Gandhis' chrisma coupled with the anti incumbancy factor. It would be very naive to go for state elections without a powerful leader. Congress certainly would have learnt some lessons from their defeat in Gujrat and victory in Andhra pradesh. Strong state leadership is imperative in Indian scenario to win elections. Congress could hope to defeat Modi by offering a NEW leader in Gujrat who has the chrisma.

I believe the state congress would do well by offering a NEW package to the people to enhance its chance of victory in Punjab polls. Punjab and India has changed and moved on from the segmentations based on rigid caste and religion lines. It would make a better marketing sense if Congress in Punjab opens up the leadership role to every community and declare that anyone from any community could be the next Chief Minister of Punjab.

The choices are many infront of the PPCC for the next Chief Minister of Punjab. Its time we have a new face in the driver's seat in Punjab. As a political marketing profesional my research indicates that such a move could ensure the congress government in the next term in Punjab.

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