June 22, 2008

JAL- Joy of India

Recently KOHLER a bath fittings and bath wares brand got active in indian market. I beleive other similar brands present in Indian market like JAL, Jaguar, etc need to tighten their belts as the growing market for housing would be changing the industry completely. We can learn from what happpened in cement market in 90s when an aggressive player like Gujrat ambuja challeged the might of the biggies like ACC with devastating consequences for them. If cement can be successfully branded why not an engineering product like bath fittings?

4 comments:

Upinder said...

fine sir..i agree with you tht Bath fittings manufacturing Cos should Brand themselves aggressively...but sir which industry should they advertise in..Business or Consumer??? coz most of the construction today is done by builders or contractors(Flat type)..so dont you think the Branding should only be done in B2B market???
n what kind of advertising is optimal in the b2b market???

Anonymous said...

Doing branding means making brand popular, good builders will take the brand only if the consumer knows about the brand. It is just like creating awareness in the market about the brand.

Gurinder Singh Ahluwalia said...

B2B also need branding to help customers take informed decisions. Secondly advertising is not always required for building a sustainable brand. Branding requires to focus on target market & strategic objectives of the firm.

Aman said...

Very informative post. please keep update. corporate communication training

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