July 2, 2008

Selecting a logo

When it comes to selecting a logo for a product/company most prefer to go by thier 'gut feel'. But if you follow the follwing steps your task may become easier,

1. Have a good look at the logos of your business/product segment.

2. Check up the logos most admired by the Target customer segment of your product/business.

3.Non-fmcg may avoid additional properties like visual metaphor, signature tunes etc as the target buyer has a close homogenous profile.

4. Businesses/products targetted at the youth would do well if they add a graphic.

5. Packaging should be leveraged to enhance the brand experience.

6. Let a professional decide how your logo should look like!

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