Dentsu India has probably forgotten that their illustrious parent has Japanese origins who, unlike them, believe in hard work, honesty and dedication. I am shocked to see an advertising slogan on the front page of June 24 2011 ET that reads …Sun may be centre of universe for others…., how could they write such a falsehood with so much seriousness? Sun is centre of solar system, not universe. We have known it since 1920’s. It’s a case of bad semantics & wasteful advertising.
Indian advertising industry has always been known churning out large quantities of completely ‘inspired’ works, much like our cinema. Most of our films and advtg too, are nothing but stupid copies of otherwise fine piece of creativity. We understand business & also have had demonstrable greed to make money through any means fair or foul but we have not yet learnt the method of honest work and truly inspiring beauty. And this reflects well through our advertising too. Dentsu India could surely produce better work.
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