June 6, 2011

Political Marketing & might of salwar kameez

India is maturing into a reasonably functioning parliamentary system. Like other places the system would evolve organically to fulfill the desires of the people. As a student of political marketing i would like to point out the vacancy available for a secular national level party to keep the nation on track.

We have seen that whenever a secular alternative is offered to the citizens they have grabbed it with tons of hope. Recent elections like that in Orissa, Tamil Nadu & Bihar indicates towards same reality. So far as the right & left wing parties they would always have a marginal role to play before they dissolve into oblivion. Religion/Culture based parties would loose their already shrinking base with spread of scientific temper as a consequence of education. 

Congress seems to have given too much importance to Ramdev but i hope that the Congress knows fully well that Ramdev combined with RSS & rightist voters pose no significant threat to political fortune of congress. But if Ramdev gets together with a new secular party then congress would be under real existential threat. There is place for a second national level secular party in India as per the marketing logic and three years is a long period for an outfit to make a difference in our media soaked society. A saffron Ramdev is a lesser threat  to the political power of Congress but a salwar- kammez  wearing Ramdev would present a real a present danger to Congress. At least the marketing logic says so! 

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