February 5, 2009

What marketing can do for SME in Chandigarh region

Often i have faced this question while ice breaking meeting with family held organisations that i approach for business. Most realize that there are many things that they would like to improve in their businesses but how should they approach & fix the problems. Well first of all all would like to grow faster but do not know which direction to head. Would it be possible to grow both top and botom lines in tandem? And the scale of operations and span of control ends up with less clear division of the task within an orgaanisation. Let us begin at the beginning. Take help of an outside consulatant to have a broad look at the very structure of your organisation. This may help you to discover underutilised assets and overlapping & conflicting jobs.

Well an enterprise has the principal purpose of delighting the customers which leads to higher value for all the stake holders. A great organisation never takes its eyes off its customers. Investers need only monetary benefits, that a delighted customer may provide in any quantum.

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