January 16, 2009

New in Product Development in 2009

NEW is always the desireable. What 'new' have you got? Well, besides the new year.How do the marketeers come up with new servings for the unsatiable appetite of the comsumers? There are several ways to come up with new products. I am currently occupied with assisting my clients with creating new offers. Well the most suitable way that i would recommendis to focus on the need gap in experiencing the product. Let us make products in a manner that fits the way consumers experience them.

It is not enough to create a product unless you make it in a way that customer can experience them with delight. Innovation in packaging would be the new mantra in the new year.

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