May 28, 2012

Strategic Marketing for SMEs

You know very well that in order to continue to thrive, companies must acquire, satisfy and retain customers. Marketing usually does that job for you. Anahad MC is a strategic marketing management firm with a focus on improving our client's return on marketing investment.

AnahadMC specializes in measuring and improving marketing productivity and developing strategies for driving top-line growth with innovative marketing. You could be B2B or B2C player within various verticals such as FMCG, Retail, Education, Durables, IT & Telco, Manufacturing and Services, you can benefit from us.

All too often in India, businesses do not have a clear plan or strategy. Several companies follow unplanned trial & error approach, at the most they try follow the competition with the hope to survive & beat the competition some day? They invest in the typical advertising such as yellow pages, newspaper ads, even radio and television just to throw it out there to see what sticks. Then sit back and wait to see what happens. Isn’t it? Without planning, research, tracking and analysis, your marketing efforts could lead to wastage of resources thereby postponing the break even and/or a healthy top line. A successful marketer connects & bonds strongly with customers, never takes off his eye from them.

Your marketing must be able to convey your message consistently to your ideal client. We help you discover what your customers want and need and where to find them that will most likely buy repeatedly. Our integrated marketing process consists of understanding your customer’s needs, developing a marketing strategy, building and implementing an integrated marketing plan, and tracking the results. Although the process appears to be simple, most companies have a hard time developing a marketing strategy that includes an interactive approach that actually ENGAGES their prospects & customers.

Most firms ends up focusing inwardly on their products& processes alone without realizing that it’s the customers who need greater attention. To be effective, a company must decide its targeting and positioning carefully depending upon strategic parameters and make it as an integral part of a marketing plan. A marketing strategy consists of a cohesive melding of whom you are targeting, positioning to differentiate yourself from your competitors and what features your product or service will have. It also addresses what message to send and how to send it and how you will respond to customer service.

Anahad MC helps you formulate a marketing strategy that reflects the needs, interests, habits, and behaviors of your customer through research and by getting to know your business. A comprehensive marketing plan differentiates a great company from just good ones. Let us find out what your customers want and then help you give it to them.

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