By raking up the issue of reorganization of UP Mayawati has
created a flutter in the otherwise lukewarm political scene in the state. Wait
for her next move with your bated breath. I suspect this is not her final move
to set poll agenda for elections in the state.
Only an astute political marketing expert could think of
such an effective tactic to control the public mind during elections. If
Mayawati has thought up this move on her own she deserves total adulation &
congratulation from a humble student of political marketing. And I am holding her breath for her next
move. Moreover no party would be able to
stop her victory march in Lucknow.
Political parties in India do not generally hire
professional marketing experts in preference over in house pundits. Globally
the situation is entirely different, as no political parties would risk not
hiring an expert to run the war room during campaigning. Marketing thrives on
new ideas and the war room managers must continually plan, create & launch
new communications to influence voters during electioneering.
Mayawati has chosen to ignore Rahul’s agenda and went on to
create her own one. This is very smart marketing move. One more such step would
be enough to cement her grip on power in UP. Rahul and other opponents of
Mayawati must get back to the drawing board and design new marketing programs
to give a favorable direction to their campaign.
On the other hand elections in Punjab look like a damp squib
already. Same old leaders, with often repeated speeches based on jaded agenda
are communication redundant stuff that has no meaning for the citizen voters.
Incumbent party is hell bent on proving their ‘SEWA’ whereas challenger is buys
releasing tasteless adverts in print media.
Citizens are bored due to absence of ‘newness’ in the campaign. Election
advertising in Punjab feels like another episode of Ekta Kapoor’s sari-serial. Such a situation is good omen for the
incumbent party as people do not come out to vote them out in large numbers.
Congress in Punjab needs to learn from Mayawati or hire the same political
marketing expert if they want to return to power in state.
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