Just half an hour ago Social Media has been banned in India. You can't access Twitter, Linkedin, Facebook but TED is still on. Today is a historical day in India when judiciary has shown the gumption to convict a Minister Dr Mayaben Kodnani for her role in massacre of 85 Muslim children & women in Naroda Patiya in Gujarat, India in 2002.Today is also a day of the SC upholds sentence of Ajmal Kasab a Pakistani terrorist involved in 26/9 attack in Mumbai. Text messages had already been under ban for the past week.
I am not sure how to react to GOI ban on social media. The govt must have its reasons for doing so as NE India has been embroiled in communal clashes for almost a week. Indians are used to all kinds of restrictions and shortages. We take it as part of life and squeeze our-self in the continuously shrinking space for living due to over population.
Social media allows ordinary people to have a voice on issues that matter to them. It is damn empowering tool that scares the shit out of people who want to regulate information. Social media may limit an individual's social interaction in the real space but it offers enormous opportunity for connecting virtually with global audience. So if you are the only one in your group who enjoys poetry you could go online and share your experience with the connoisseurs.
Showing posts with label ITES in India. Show all posts
Showing posts with label ITES in India. Show all posts
August 29, 2012
July 4, 2011
Internal Marketing in ITES in India
India has seen considerable growth in the service sector particularly the ITES during the past couple of decades. The growth of this sector has slowed down due to many reasons external to the Indian economy. But there have been major internal challenges too. One such impediment internal to an organization is the lack of Internal Marketing.
The first waves of ITES companies were closely aligned with their global partners therefore it was easy to bring in systems, processes & practices that have been followed in the global context. The market was agog with their employee friendly policies and five star office spaces. Therefore talented people never stopped looking for such organizations. The scene has changed a lot.
Just a causal walk into any IT park in India would apprise you of empty spaces that were once buzzing with youthful activity. What has gone wrong with India’s ITES dream? The answer is pretty dumb. Once Indian managements took over such facilities they turned it into what they knew best, a product centric approach to business rather than the understated intensity of the service management.
The scaling down of quality, due to several business and other considerations has affected the delivery process so crucial to the ITES enterprise. Internal marketing have been ignored or forgotten. Training & development have been reduced to mere ceremonies. Once the delivery quality suffered it was normal for the client to change the vendor leading to weak financial performance.
Business organizations in service sector have to leave the HR policies hardened over the product marketing fire in a closed market. Internal marketing & quality of the internal customers would be the only two crucial parameters of success of a company in Education, Hospitality, ITES, Energy & Telecom domain. Investment in the internal customers & their quality must go up as they only determine the delivery.
A service company must not live on the old fashioned adage of ‘organization is bigger than an individual’ and allow its great people leave them for greener pastures. No HR policies must restrain a service organization to pamper their stars performers for the elusive search of team building. You would have bigger team if you are successful, that would be a consequence of an inspired leadership of an individual. Teams are great but greater are your talented people. How would you rate the success of Apple computers without maverick Chief Steve jobs? Therefore it’s good to have HR policies that recognize & reward the talent. If your operations are global then it pays to play by global rules.
The first waves of ITES companies were closely aligned with their global partners therefore it was easy to bring in systems, processes & practices that have been followed in the global context. The market was agog with their employee friendly policies and five star office spaces. Therefore talented people never stopped looking for such organizations. The scene has changed a lot.
Just a causal walk into any IT park in India would apprise you of empty spaces that were once buzzing with youthful activity. What has gone wrong with India’s ITES dream? The answer is pretty dumb. Once Indian managements took over such facilities they turned it into what they knew best, a product centric approach to business rather than the understated intensity of the service management.
The scaling down of quality, due to several business and other considerations has affected the delivery process so crucial to the ITES enterprise. Internal marketing have been ignored or forgotten. Training & development have been reduced to mere ceremonies. Once the delivery quality suffered it was normal for the client to change the vendor leading to weak financial performance.
Business organizations in service sector have to leave the HR policies hardened over the product marketing fire in a closed market. Internal marketing & quality of the internal customers would be the only two crucial parameters of success of a company in Education, Hospitality, ITES, Energy & Telecom domain. Investment in the internal customers & their quality must go up as they only determine the delivery.
A service company must not live on the old fashioned adage of ‘organization is bigger than an individual’ and allow its great people leave them for greener pastures. No HR policies must restrain a service organization to pamper their stars performers for the elusive search of team building. You would have bigger team if you are successful, that would be a consequence of an inspired leadership of an individual. Teams are great but greater are your talented people. How would you rate the success of Apple computers without maverick Chief Steve jobs? Therefore it’s good to have HR policies that recognize & reward the talent. If your operations are global then it pays to play by global rules.
December 10, 2010
Online Free Marketing Management Lessons for MBA/PGDM India
Some of my students have been asking me to use the social media for study of Marketing Management for MBA students in India. Well let us begin today! But i would not not be posting any lessons unless asked particularly & also would write in brief only. But it goes without saying that you could ask me anything under the Sun on Marketing Management in India...and you would get an answer to the best of my abilities.
What would you gain from this interaction? Firstly, how many of your MM faculty has industry experience? Secondly how many of them share industry data in the class room? Do they ever go beyond Philip Kotler, wonder if most even understand that standard text book? Moreover how many are tech friendly? and have a blog? Enough said about they way i handle Marketing Management.
Firstly let me clarify that i do not agree with the general trend they way MBA students opt for specialization in Marketing Management in MBA course. You would agree that it has become a practice that students with higher grades go for Finance major whereas less bright go for Marketing. Marketing management has become the favorite course of the wimp, and thats the problem. In fact Marketing management graduate need to know finance as well otherwise s/he would not be able to make profitable marketing moves.
How to select a proper specialization is a million dollar question for the students in the mid course. And the job is not over once you have opted for Marketing Management. Because you need to learn to appreciate that the application of Marketing would vary depending upon the product/service you wish to market. B2B marketing is whole lot different than B2C. Theory of Marketing Management may remain almost same but their would be several finer points that a student must understand. Marketing in a growing economy like India may not have an actual customer relationship focus as you would see in the mature markets. Even the way the business activity may be organised on different lines. Therefore when you select Marketing major please take the next step of gravitating your studies around your select area of work/career. Once you have decided, and you must decide, to pursue a career in consumer durables, FMCG or B2B then focus on the working of corporations in that field only. Begin with the local market and go on to the global scene.
Philip Kotler texts are very basic that you would need to supplement with regular visits to industry websites, cases, discussions and workshops. Go for Marketing so that a we could have iconic Indian brands, and home grown fmcg companies with effective distribution networks.
What would you gain from this interaction? Firstly, how many of your MM faculty has industry experience? Secondly how many of them share industry data in the class room? Do they ever go beyond Philip Kotler, wonder if most even understand that standard text book? Moreover how many are tech friendly? and have a blog? Enough said about they way i handle Marketing Management.
Firstly let me clarify that i do not agree with the general trend they way MBA students opt for specialization in Marketing Management in MBA course. You would agree that it has become a practice that students with higher grades go for Finance major whereas less bright go for Marketing. Marketing management has become the favorite course of the wimp, and thats the problem. In fact Marketing management graduate need to know finance as well otherwise s/he would not be able to make profitable marketing moves.
How to select a proper specialization is a million dollar question for the students in the mid course. And the job is not over once you have opted for Marketing Management. Because you need to learn to appreciate that the application of Marketing would vary depending upon the product/service you wish to market. B2B marketing is whole lot different than B2C. Theory of Marketing Management may remain almost same but their would be several finer points that a student must understand. Marketing in a growing economy like India may not have an actual customer relationship focus as you would see in the mature markets. Even the way the business activity may be organised on different lines. Therefore when you select Marketing major please take the next step of gravitating your studies around your select area of work/career. Once you have decided, and you must decide, to pursue a career in consumer durables, FMCG or B2B then focus on the working of corporations in that field only. Begin with the local market and go on to the global scene.
Philip Kotler texts are very basic that you would need to supplement with regular visits to industry websites, cases, discussions and workshops. Go for Marketing so that a we could have iconic Indian brands, and home grown fmcg companies with effective distribution networks.
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