The media and students of marketing strategy and business management are virtually dumbfounded by the the timing of the launch of TATA's NANO and TATA's acquistion of Jaguar & Land rover, aren't we? Do we find a link between the two events?
It is generally explained by & in the media that tatas wanted to balance its product portifolio therefore Mr Rattan Tata, that honorable genius-donnt we all admire him!,decided to go for both. WRONG!
In my opinion the acquisition of jaguar & Land rover has nothing to do with any balancing act whatsoever. But a strategic marketing move to market NANO in lucrative EU market. Am i right Mr Rattan Tata.
Acquisition of jag gives TATA motors the access to strong distribution network in EU with an incredible product synergy. A customer walking into jag or rover outlet to acquire a lifestyle product may not mind shelling out 5% extra to express his/her concern for environment by driving a small car for local driving.
NANO can safely get parking space in the wallet and garage that boasts of lifestyle autos. Come on tell me if i am wrong Mr Rattan Tata
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