Whenever I was in trouble in last couple of years, I would
listen to Steve rather than pray to God.
I did not know much about the person till I happen to watch
the video of his address at Stanford graduation ceremony on Ted. That particular video left me dumb founded
about his ability to articulate his philosophy in a manner that perhaps only a
Nobel laureate in literature could do. ‘How to live before you die’ is a
seminal statement that proves Jobs’ powerful intellect and persona.
I have shared that video with many students & teachers at
various business schools with the sole aim of propagating the views of Jobs
about life, loss and living. There are many business leaders who have earned
billions by investing in commercial activity but none comes close to the value
creation demonstrated by Steve.
Steve’s charismatic strength lies in his ability to
differentiate a great value from ordinary. He was a true innovator &
pioneer ever to walk on this earth. His understanding of human mind was greater
than the research produced by large organizations struggling to fathom the
working of human mind. He understood what people desire and he gave it to us.
Steve Jobs is a great marketing guru and we need to
understand him better.
